Up to now a CU8O endorsement was only an offence code that attracted penalty points when caught using a mobile device while driving. When found guiltily the individual is issued a driving licence endorsement and a fine. There are now other implications of potential increased insurance premiums for the individual or the company who have been caught driving whilst on their mobile phone.

However at CU8O Ltd we consider the real penalties of distracted driving while using a mobile phone when driving are accidents. It’s very easy to suggest to someone, “don’t use your phone while driving”, “ban texting when driving”, “ban mobile phone use while driving”, however the reality is that the many varied examples of people using a mobile phone in a vehicle, messaging while driving, tweeting while driving, use of social medial while driving, facebook while driving, mobile apps when driving, texting using a smartphone, on many different types of mobile devices such as Blackberry’s, Android phones, iPhone,’s Smartphone’s, iPad’s or laptops, etc….

The advent of increased numbers of these mobile devices and mobile applications means there is an ever increasing temptation to use a mobile phone without the safe and legal use of a mobile phone while driving.

We at CU80 want to ensure the promotion of safe driving, by improving mobile phone use and driving habits, therefore hopefully reducing the risk of a car accident while texting or while using the mobile phone driving.

Companies have to consider things within their mobile phone policies, such as social and corporate responsibility to the employee, the corporate liability if an accident occurs while using a mobile phone or mobile device. Many companies address these points by writing a mobile phone policy and issuing an employee a company handbook with this as the solution; however this does not manage or monitor the use, therefore do not have a solution.

We have developed an exciting new solution to solve the problem called “CU8O” after the offence code. This has been designed to prevent an employee or member of family being distracted while driving when using a mobile phone or mobile device, this may include such things like texting while driving, using a phone while driving on handsfree or not. The question has been asked many times over what are the effects of using a mobile phone or mobile device in a vehicle? This has been well documented over the years and it is directly linked to impaired driving performance and classed as dangerous driving habits.

CU8Owill where possible stop distracted driving, this is achieved by creating mobile phone policies on our software platform. Clients agree that the “old mobile phone policy on paper” is not enough to stop or prevent driver distraction, the only way that will ensure safe and legal use of a mobile phone while driving is by deploying our safety technology throughout your fleet.

At CU8Owe believe every vehicle, whether you have a sales fleet operator, leasing company or a parent, CU8O safe driving software should be deployed to ensure risk is minimised and the chance of an accident while using a mobile phones.

Many people have tagged young drivers as the culprits of mobile phone use in a vehicle, with lots of comments about teenager’s texting and driving. Where this is true it is also fair to comment that this isn’t just a teenager trait, all drivers with a phone are exposed to the bleep or buzz of a text or call.

We all understand texting while driving is only a part of the problem. Impeding driver performance by distracted driving can be rated through our web based software system, reporting on things such as scores and driver performance, mobile phone usage and other associated employee driver data. This can be used to measure and monitor your employees risk and improve driver risk assessments, driver awareness courses and driver training.

We strongly believe insurance companies and brokers in due course will recognise the positive impact that CU80 will have on all vehicles. This will hopefully reduce the risk and have a positive reflection on insurance premiums, “mobile usage based insurance”.

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